WebmasterRadio.FM Premiers New Show on Marketing to the World's Biggest Buying Power -- Women

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Fort Lauderdale, FL (PRWEB) November 7, 2007 -- WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, proudly announces the launch of "Purse Strings," a program focused on America's largest consumer market: women. "Purse Strings" addresses all segments of this vast arena and also showcases and highlights successful marketing campaigns specifically targeting women.

"WebmasterRadio is very proud to launch 'Purse Strings,'" says WebmasterRadio.FM's Brandy Shapiro-Babin. "This is an area that is really on the leading edge of marketing right now. Women are the powerful majority, in charge of 80-percent of all spending. Marketers, business-owners and advertisers will want to pay attention!"

"Purse Strings" is hosted by Maria Reitan, the principal at the Minneapolis-based PR firm, Carmichael Lynch Spong. The firm was recently awarded the PRSA Silver Anvil Award for Marketing Consumer Products (Technology) Cracking the Stone: Translating Language Software into Brand Awareness with Rosetta Stone Inc. In addition to Maria's PSA awards accolades, she also spent fifteen years in television news as a multiple Emmy Award-winning news director, producer, reporter and writer.

"We are excited to welcome Maria Reitan to WebmasterRadio.FM's family," says Shapiro-Babin. "The three shows she has done so far are insightful, engaging and informative -- a 'how-to' each week on marketing to women."

Program highlights from "Purse Strings'" first three programs, now available in WebmasterRadio.FM's podcast archives, include:

?    10/16 -- Insight Farm principal Kelley Styring explains how marketers can connect with women through their purses - whether big or small

?    10/23 -- Mary Dean , President and Chief Creative Officer of Kickskirt shares insight into the new trend of showing real women, not models, in advertisements

?    10/31 -- Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeley's Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life

?    11/6 -- Whirlpool Corporation Director, Marketing/PR Audrey Reed-Granger talks about iconic brands and how they get that way, how they stay that way, and how women are critical to their success

"Purse Strings'" airs live Tuesdays at 3 PM Eastern/Noon Pacific on demand in the advertising channel of WebmasterRadio.FM. All WebmasterRadio.FM programs are available in podcast format through all major podcast portals, and in mobilecast and archived format on-demand at www.WebmasterRadio.FM.

About WebmasterRadio.FM

WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Joe Beaulaurier of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, vice president of Crispin Porter + Bogusky; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin

954-309-5578

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